Robert McLaws: Windows Edition

Blogging about Windows since before Vista became a bad word

Yet Another Reason Sony Will Lose the Console/HDFormat War

Official Xbox Magazine:

We're currently working on our March 2008 issue, and our intrepid tech reporter David Murphy helps scout interesting sets for review. "Have you guys done a Bravia yet?" he asked. "No," I replied, "But I'd love to get one in the mag."


Here's where it gets weird. Murph contacted Sony's PR to request a set for review, and was It would appear that the console wars extend further than any of us realized, but that's the reason given — we're a Microsoft-focused (but not -owned, I should point out) publication, and they are a PlayStation-creating company (but not the same business division, I should point out), so...just no. "I have to support our friends over at our sister company," said the representative.


I wrote back and asked, as politely as I could, "Really?" I know that several readers have written in and posted on the forums that our reviews have helped them make HDTV decisions — and quite often, they tell us that they buy the exact model we reviewed, because we've recommended it. Why wouldn't you want to be included in our coverage? I even told him, hey, I bought one, and there are no incompatibilities between Sony sets and Microsoft games. You sure you don't want to sell TV sets to, like, everybody?

The reply was that they were sure. "Sony is going to pass on this opportunity."

It would seem to me that Sony would want to introduce as many Xbox gamers as possible to Sony products, as a point of not just selling TVs, but to start building brand loyalty. OXM's reasoning makes perfect sense, especially if there is a direct relationship between the TVs they cover, and purchases made by their readers.

So why is Sony going to lose? Because they're more worried about their own tech "religion" than they are about their business. For example, Microsoft loves the idea of Apple selling Windows XP or Vista bundled in with Macs. Because to Microsoft, a license is a license, and then Apple just becomes another OEM (as much as I detest the idea, it's a valid point). Microsoft just wants Windows users... they don't care if you're black, white, blue, orange, or worship Steve Jobs as your God. But apparently, because I haven't bought a PS3, my money is not good enough for them.

I think it's a really stupid move on Sony's part. I'll just add this to my list of many reasons why I am no longer a Sony customer of any fashion.



  • Marx said:

    I need to ask you how Sonys behaviour in this matter equates to we don't want 360 users buying our product. They never said that or implied that. Loyalty to ones own product is hardly the same thing. They denied them a review set and is not the same by a long shot as adding a 'DO NOT USE WITH XBOX" sticker to the product.

    December 23, 2007 6:42 AM
  • Seems like a stretch to me, did you ever consider that they just don't give TVs out for review to anyone but mass market publications?

    I know that Engadget hasnt' done a review of Sony Bravia's, despite Sony sending us review units for just about everything else they make.

    December 23, 2007 7:48 AM
  • j_Xales said:

    MUST Sony provide HDTV review units to any publication that asks for one?

    December 23, 2007 8:46 AM
  • thornes70 said:

    I'd say it's safe to say that OXM is a mass market publication...  They've also been reviewing HDTVs for quite a while.

    I don't get it - Sony could only benefit from a review by OXM - I think this is a valid point.

    December 23, 2007 9:53 AM
  • "I think it's a really stupid move on Sony's part. I'll just add this to my list of many reasons why I am no longer a Sony customer of any fashion."


    December 23, 2007 10:08 PM
  • bds said:

    This is really twisted logic if you ask me. It's kind of like saying your multiple red rings of death will result in a win for Blu-Ray. The HD format war will be decided by software content - plain and simple.  The gaming wars will probably end up as a win for everyone. More and more people are gaming everyday and I think the pie is plenty big enough to go around.

    December 28, 2007 3:49 PM
  • Aaron said:

    Seems Warner Bros must have overlooked this when they dumped HD for Blu-Ray!

    January 10, 2008 5:34 AM