I thought Microsoft was going to wait until MIX 07 to announce some of this stuff, but chose the National Association of Broadcasters instead to show off Microsoft Silverlight, formerly "WPF/E". DevDiv VP "Soma" Somasegar had this to say:
As I mentioned, this Silverlight announcement at NAB is only part of the story, the rest will be unveiled at MIX including details about how Silverlight is a core component of Microsoft’s broader .NET platform. Keep your eyes on Mix07 as part of Ray Ozzie’s and Scott Guthrie’s keynote – be sure to check it out.
Ray Ozzie and Scott Guthrie on the same stage? You better believe that's going to be a good keynote. Make me wish I was going to MIX this year.
I think the branding is HOT. The logo is sexy, and the site design is very Apple-esque. It should appeal a lot to those types of designer-developers, which is teh audience Microsoft is trying to capture. Too bad they didn't have a Silverlight-enabled home page ready for launch though. I would expect it to have a bit more interactivity.
At any rate, it just goes to show you that the Developer Division is still Microsoft's best at rapidly executing innovative new technologies.
Microsoft Silverlight Home Page
High-Def Teaser Video
PressPass Press Release
Tim Sneath Explains
Tina Wood from On10.net Has Video