Robert McLaws: Windows Edition

Blogging about Windows since before Vista became a bad word

Ray Ozzie Keynote – Live!

10:15am: That’s a wrap folks! Thanks for joining me for what turned out to be an exhausting experience ;).

10:12am: “We ourselves are betting on our own platform with our own apps. You are the first ones that are going to have access to our Azure SDK. You can register at noon today at, and will be activated over the next two weeks. We will be intentionally conservative about how we roll out. Because the service may change as a direct result of your feedback, potentially incompatibly so, we will not charge for the service. When it is released in 2009, the pricing model will be very straightforward, and competitive with the marketplace.”

10:09am: Ray Ozzie is back onstage to wrap things up.

10:08am: The guy next to me is falling asleep.

10:06am: The demo project portal uses a very interesting gauge control to show how much money is being spent on the project.

10:00am: Demo time. The Microsoft Services Connector service is being demoed on Windows Server 2008. Lets you supply credentials and then set which users can access the services. Can be single users, OUs, or whole organizations. Check out

9:55am: “The beauty of Software+Services is the Power of Choice. But there are tough problems to solve. One is Federated Identity, and the second is Extensibility.” two new products are mentioned, the Microsoft Services Connector (probably a server role in Windows Server 2008) and the Microsoft Federation Gateway.

9:54am: “In the future, *all* of our Enterprise software will be delivered as an option through Microsoft Online Services.”

9:53am: (Did I mention that Liveblogging is tough?)

9:51am: Dave Thompson is now onstage, talking about “how you the developer can extend the Azure platform.” Worked on Windows Server through 2003, then Exchange 2007.

9:50am: “Oslo” is a new modeling platform that introduces the “M” language, and will drastically change the way services are built.

9:48am: “Over time, we see Azure services moving back on-presence. So we will be building some of these capabilities into Windows Server and SQL Server.” I assume they are talking about System Center-type software for internal reporting, but this seems weird to me.

9:46am: “One of the things we want to be able to do with Atlanta is to be able to give system administrators the ability to create and run their own reports using SQL Services Reporting.”

9:42am: Muglia back: “Small project called ‘System Center Atlanta’ manages Windows Azure.” Check it out at “We expect to get hundreds of gigabytes of information a day to help people understand how their services are running.”

9:40am: Demoing a Silverlight console application showing interaction with SQL Services.

9:38am: “One of the biggest benefits to us is that companies can use their own internal identities through the federated identity model.”

9:37am: “Think about the complexity of building an application that spans different types of heterogeneous systems, different ERP systems, different communications protocols.”

9:36am: Shawn Davison from Red Prairie is now onstage demoing their product. “A one-button product recall application that spans multiple enterprises.”

9:34am: SQL Services will add Sync in the future, and an early beta of Reporting Services will be released “soon”. There will also be “reference data” to be able to prototype applications quickly.

9:32am:  “Geneva” gets its first mention. It enables federation between Active Directory and access control in the Cloud.

9:30am: .NET Services are base implementations of the Service Bus, Access Control (federated identity is mentioned), plus Windows Workflow in the Cloud.

9:28am: “One of the goals of Azure is to make it possible to build applications to use the vast processing power to connect people in ways never before available, while reducing your development and deployment costs. You’ll be able to deploy applications more quickly, and have 9-5 management, instead of 24/7 management.”

9:24am: Bob Muglia is now onstage. Talking about the 4 service requirements: Interoperability, identity & Security, Data Management and Compliance, and Services Management.

9:23am: “Bluehoo is not compatible with the iPhone. Help us lobby Apple to make the iPhone compatible with Bluehoo.” But it is supported on Nokia, Blackberry, Treos, Windows Mobile, and Symbian. I wonder if these phones are supported through Silverlight Mobile?

9:21am: “Editing your service model is so easy, even a CEO can do it.”

9:15am: Jonathan Greenstead from is onstage. It’s a mobile app running on the cloud. It’s a Silverlight application that lets you see people around you. You can check some of it out at They have a dashboard at This is how a service dashboard should look.

9:12am: Now they are doing a “HelloCloud” demo. Using the Azure SDK in VS2008, they show the 4 new cloud templates that use the new ServiceModels, and standard ASP.NET applications.

“With Windows Azure, you can use our ‘Cloud on a Desktop’ to test the cloud operating environment.”

The default domain name for the development portal is “”. Right now, check out for a really cool public app.

9:10am: Using adaptive scalability, we can provide high availability across thousands of servers. Using our “Desktop Experience,” you won’t need to deploy to the cloud just to test your application.

9:08am: You model the service and service model through XML, and it appears to use the DSL tools that have been discussed previously.

9:06am: “Azure is a Federated Datacenter Model. At the core is a ‘fabric controller’ that manages all the different cores, and monitors the health of your services.” It manages the whole service, not just the server.” It’s SOA on steroids.

9:04am: Azure runs on a hypervisor. Is it Hyper-V? We’ll see.

9:02am: Windows Azure is “Project RedDog” that Mary Jo has been talking about.

9:01am: A gentleman with an unpronounceable mane is onstage,

9:00am: “Some of you may recall hearing about SSDS at Mix. We’re planning on bringing even more to the cloud. We’re planning on bringing SQL Reporting and Analysis services to the cloud. We’re not calling that simply SQL Services.”

8:55am: “First, we felt it was critical for Win developers to be able to leverage existing stills. Second, you’d expect a fundamentally open environment for your innovation. being Windows, that’s the environment we intend to grow. But even in that, we need to help developer understand that the Cloud environment is fundamentally new. Most of existing apps are built for a scale-up pattern. Windows Azure is the foundation for the next 50 years of software development, targeting a new world of parallel development. Windows Azure is not an OS on your server, but a platform that runs on Microsoft’s datacenters, first in the US, and later around the world. It is being released today as a CTP.”

8:54am: “I’d like to announce a new Windows offering for the cloud: Windows Azure.”

8:53am: “I’d like to tip my hat to Jeff Bezos and Amazon for creating the baseline for cloud computing through Amazon EC2.”

8:51am: “Now he’s talking about tiers of computing, and how the different tiers affect the connected web.”

8:48am: “A few years ago Microsoft embarked on its own evaluation of how it provides services to their users, be it through Windows Update, Windows Help, or MSDN. Through these different properties, we discovered we had created common expertise between these solutions. Over the years, we accumulated a lot of expertise in those common areas, but they were not able to be packaged in a way that might be helpful to you.”

8:44am: “Now more than ever, the reach and effectiveness of a company’s web presence is critical to their success. For some of those customers, the demands may be seen in peaks and valleys, depending on events in the world, or in the blogosphere. In order to meet these demands, most companies add more resources: more servers, more cooling, more employees. Then you have issues with events like earthquakes which are outside control. So they add another datacenter for redundancy. but even that may not e enough. Then you have latency issues, political issues, etc.”

8:41am: “Over the past couple of weeks I’ve read provocative pieces online that say that the cloud is vastly overblown. It is true that utility computing has been around since the 60’s, and virtualization was invented around the same time. Even in the best of datacenters, most of the solutions are targeted at inward-facing applications. Every company, every school, every government is facing the externalization of services.”

8:39am: “For many years, I sat next to you as a colleague and a competitor. For me, there were three things that always brought me back to MS. First was Microsoft always built their own apps for the platform. Second, they are a stable foundation. Third, I knew that Bill & Steve has always viscerally understood that in order for Microsoft to be successful, my business had to be successful.”

8:37am: People are falling all over each other to get pictures of Ray Ozzie.

8:31am: Getting here early paid off… in the second row with the CNET team right behind me, and Todd Bishop behind them. We’re discussing Windows 7’s impact on consumers.

8:15am: Hey everyone, keep it here for a liveblog about the keynote. It’s not as cool as the one Long & Co. is doing… but it should still be fun! New posts will be on top.



  • Mark Weise said:

    > It’s not as cool as the one Long & Co. is doing… but it should still be fun!

    But your live blog contained more info than their. THANKS!

    October 27, 2008 1:54 PM
  • nuer said:

    > But your live blog contained more info than their.

    and himself doesnt really contain info ...

    October 28, 2008 4:33 AM