Yesterday I ranted about the fact that Google is an ad company and not a search company, and that improvements in search are only to improve the ability to serve ads, while their aqcuisitions . Today, Microsoft moved Windows Live Search out of the Live product group and into the adCenter group. While this makes perfect sense (and validates my point), it's a terrible thing for Windows Live.
So they spent all that time rebranding MSN Search, only to pull it from the group that maintains the brand. As if we weren't confused enough already. If it's not a part of the "Live" group, it shouldn't have the "Live" branding, and if it needs to be rebranded, then they should have announced the new branding with the move. They shoild not have announced this move until Live Search had been rebranded.
Look, I know there are Microsoft employees that read my blog. At this point, I'm begging you: come out and clearly define what Windows Live is and how it relates to the rest of Microsoft. WaggEd, Edelman, whoever is responsible for Windows Live PR: You're losing the war. Get off your a$$ and do something about it, before you can't pull this airplane out of its death spiral.