Robert McLaws: Windows Edition

Blogging about Windows since before Vista became a bad word

Google Bought FeedBurner, Now What?

So the rumors were true. FeedBurner has been assimilated by the New Collective. Well isn't that just fantastic, another service I left Google for has been bought by Google.

I haven't decided if I'm gonna stay with them or not, but I did find out one great piece of information today: you'll be able to e-mail FeedBurner, and they'll delete your account, your feeds, and all your statistics before they are transferred over to Google. I don't know if they'll redirect your feeds somewhere else, or if you'll just be screwed like that, but I'll find out. But I only have 15 days to decide before my data becomes property of someone I trust less than FeedBurner.

So here's the question, dear readers: Should I stay with FeedBurner, or should I move to a different service? Is there even another service out there that is anywhere in FeedBurner's realm? If not, should one be started? You guys use the feed way more than I do anyway, so let me know what you think I should do. Your feedback will be the primary factor in my decision-making process.



  • James Deville said:

    I'm wondering why you're so anti-Google? The two biggest reasons I ask: 1) The new Google Reader interface is widely liked, and preferred to other online readers. 2) Google's executive officers have stated that they believe in users owning their data. They don't have it yet, but they have every intention of allowing users to take their data and leave.

    In answer to your question, I think you should stay with the service, since you like it enough to even make you think about it.

    June 2, 2007 2:16 AM
  • James Deville said:

    After making that comment, I went and read some of your other Google stuff. I understand why you're uncomfortable with them now. JD

    June 2, 2007 2:28 AM
  • Chris said:

    We're also using feedburner so have the same dilema as you. The only real information I can see google gaining from fb is your personal details as they would with adsense. None of that creepy search tracking stuff etc.

    Feedburner is pretty much in a league of its own when it comes to RSS so I think we'll stay with them. Plus the EU is hammering down on Google's privacy policy so I think that will improve over time.

    June 2, 2007 4:16 AM
  • Rick Klau said:

    Hi Robert - If you remove a feed from FeedBurner, you're given the choice of having a 301 redirect implemented so that requests for your FeedBurner feed will be redirected to the source feed (i.e., the feed on your domain). While we'd hate to lose you, we want you to remain in control of your feed and your subscribers.

    Rick Klau


    June 2, 2007 3:58 PM
  • Hi Robert,

    Although I share your pessimism over the blind trust many (read almost all) ardent Google fans and users have. I do not think of any reason why you should not stay with FeedBurner. I mean think about it, you're a content provider, and the majority of non-aggregating visitors to your site will be coming via Google so it already has a tons of statistical data the only data they'll gain from FeedBurner still does not amount to loss of privacy as the data they gain is about which is a different entity from Robert McLaws ;-) . And Google is tracking them not you as it is the visitors who'll be clicking on the Adsense links.

    June 2, 2007 11:13 PM