Robert McLaws: Windows Edition

Blogging about Windows since before Vista became a bad word

Google: All Your Ads Are Belong To Us

Less than a month ago, I posted a rant about how Google is an ad company, not a search company. If you disagreed with me then, I have new evidence for you.

The New York Times is reporting that Google, not Microsoft, will acquire DoubleClick for $3.1B. TechCrunch says that a 10x valuation of a mature company is "...healthy." That's definitely one word to use... insane might be another. Om Malik says that Microsoft's offer was only $2B. The should not have let Google outbid them.

You know what pisses me off about this? Before this whole "Who is gonna buy DoubleClick?" thing, I was seriously considering signing up for their services as an alternative to the AdSense ads on the site. Since AdSense has been so crappy, I wanted to take another service for a spin. Now, I'm going to have to keep looking. Anyone have any ideas where I should be looking?

So, at what point are we allowed to start using "Google" and "monopoly" in the same sentance?

UPDATE: Steve Rubel, in a similarly titled post (apparently I'm not as original or funny as I thought), makes the observation that the purchase is just as much about their historical clickthrough data as it is for their current customer base. I wonder what kind of new services they'll kick out once they've assimilated all that data into their Collective. Resistance is futile.



  • club said:

    Ad monopoly? Definitely. When you buy up all of your competition you are bound to become sued.

    April 13, 2007 6:52 PM
  • Len said:

    Don't be surprised to see Google pursue Kontera Technologies. Speaking of Kontera, have you tried them?

    April 13, 2007 8:34 PM
  • Charles said:

    Google actions in 2003 made it clear that advertising would be the primary way that that they would monetize their services. Do you think it helps your credibility to keep reinforcing that you've just now discovered this four years later?

    April 13, 2007 8:50 PM
  • Chad said:

    One problem with your whole giant corporation being built on ads is that nobody likes them. Ads aren't something people ask for, they're tolerated or ignored at best.

    Advertising is like insurance, the less of it in my life the better.

    April 13, 2007 9:22 PM
  • Charles, the only reason I blogged about it last month is because the Larry Page Circle Jerk was almost as bad as the Steve Jobe Circle Jerk. Not everything those two do is from God's mouth to our ears.

    April 13, 2007 10:46 PM
  • tf said:

    Why can't you use DoubleClick? The technology is still distinctly different from Adsense. Are you just Google-phobic?

    As for monopoly: Microsoft could have bought them. Yahoo is relatively successful. Microsoft stays in the game despite their failures.

    April 13, 2007 11:55 PM
  • Tom Servo said:

    Maybe It's just CPC as far as I remember, but you've a high traffic site and will go up their ranks for advertisers. Also, at least back when I looked into them, it's opt-in. Means advertisers request to advertise on your site and you allow or deny them.

    April 14, 2007 7:29 AM