Dustin from the UMPC team has a great run-down of the viral marketing campaign that successfully trumped Apple's announcements a couple weeks ago. I think it's really funny that he mentioned they were only planning on getting 10,000-20,000 hits in the first two weeks. Turns out, they beat their projections for the entire campaign on the first day. In the full two weeks since the site went live, they've received 2 million hits. That's 100x their estimations. Not bad for a viral marketing campaign. The UMPC team must be pretty happy.
Now, the critical time for the UMPC has arrived. The marketing team has done a fantastic job. Microsoft can market the hell out of anything it does. The one thing Microsoft cannot do effectively after 30 years in the business is accurately market the capabilities to the consumer. Every team has oversold their products, and one of the reasons consumers get pissed is because the software they just spent a bunch of money on doesn't do what they want it to do effectively. Hopefully they've learned from the extremely accurate and very effective Microsoft iPod parody that started circulating around the Net the same time this UMPC craze showed up.
Now Microsoft and Intel need to try something different, and send 100-200 units out to influentials to try for 2 months. "Loaners", if you will. Is this just a play to get my hands on one? Of course it is! But seriously, if you give a seemingly great device to a bunch of people with big mouths, integrate it into their lives, and then take it away... well, you'll sell at least 100 of them after the trial is over ;). That is, of course, if the UMPC Team has delivered on the marketers' promises.
To the UMPC team: if that sounds like a good idea, feel free to send one my way for testing ;). My address is on file.